Videos

Using LinkedIn to network your way to a job

Presenter
March 4, 2011
Keywords:
  • Communication networks
MSC:
  • 90B18
Abstract
What do Microsoft, Genentech, Google, Securian, Target, and Ernst & Young have in common? All these companies (and many more) have used LinkedIn to recruit candidates for employment. Kay Luo, Director of Corporate Communications at LinkedIn, explains why, "The main reason that companies are using LinkedIn is to find passive job candidates. Another reason why companies are using LinkedIn, is because referrals from their employees are highly valued because they typically have a higher success/retention rate (hence the popular "employee referral bonuses"). There are members from all 500 of the Fortune 500 companies, and over 83 million LinkedIn members comprise 130 different industries, and include 130,000 recruiters.Your professional network of trusted contacts gives you an advantage in your career, and is one of your most valuable assets. LinkedIn exists to help you make better use of your professional network and help the people you trust in return.This presentation will cover why and how to use LinkedIn to network and search for internships and jobs. Remember — it is more about who you know or need to get to know than what you know!