The last decades were very fruitful for the realm of dispersive PDEs. Besides several new deterministic developments in the study of the initial value problem and the behavior of solutions, probabilistic methods were introduced and made important progresses, particularly on bounded domain settings. Invariant measure are of considerable interest in these questions. However, in the context of energy supercritical equations, both the well-known Gibbs measures based strategy and the standard fluctuation-dissipation approach come across serious limitations. In this talk, we will present a new approach that combines the aforementioned ones to construct invariant measures, almost sure GWP, and strong controls on the time evolution of the solutions for the periodic NLS, with arbitrarily large power of nonlinearity and in any dimension. We will discuss the application to other contexts including non-dispersive PDEs.